AlixCompany provides smart, 'just-right customized' strategic planning solutions for truly connecting with consumers in today's marketplace.
What makes us special
We are structurally different from any other partners you are considering.
TODAY'S NEW PARADIGM
- A networked set of expert clusters
- Deploying 'just-right customized' strategic planning know-how based on your unique needs
- Experts at the center of any and all efforts
- A trained and named strategic planner takes on the role as 'bus driver' for each scope
Meet Alix & a Few of Our Trusted Experts
Alix Morrow is an account planning leader who specializes in market research. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from City College of New York. She has a degree in advertising from The University of Texas at Austin and postgraduate degrees from The Miami Ad School (account planning) and Southern Methodist University’s Cox School of
Business (executive leadership).
Lien Lea Merritt is a data and analytics specialist. She has a master’s degree in economics from The University of Texas at Arlington and is the CEO of White Label Analytics LLC. We call her our ‘data whisperer’ and highly recommend her services for segmentation, response modeling, media optimization, ROI modeling, and social listening textual analysis.
Anne Boysen is a strategic foresight professional specializing in consumer and generational trends. She has a master’s degree in strategic foresight from the University of Houston-Clear Lake and professional degrees from Penn State (business analytics) and Colorado State University (CIS). Anne is a published futurist and the proprietor of After the Millennials.
Qualitative | Quantitative | Planner for Awhile
Specifically, our services include:
Gather deep insight by speaking directly with consumers in controlled or natural environments.
We lead and manage all aspects of your qualitative market research needs; this includes field services, moderation, report writing, and debrief presentations. Our qualitative know-how includes: focus groups, in-depth interviews, ethnography, shop-alongs, and online discussion group/panel moderation.
Quantitative research & measurement:
Best-in-class quantitative expertise for delivering consumer, product, and marketplace insight from data.
Assess your situation and move forward. Our analytic capabilities provide unique and measurable insight designed to foster long-term consumer connectivity. Our capabilities include segmentation, brand health evaluation, pre- and post-campaign awareness testing, and predictive modeling.
Planner for Awhile (PFA):
Just-in- time, on-demand strategic planning smarts.
Contract a PFA for one hour or up to six months. We do the legwork by tapping into our freelance network to provide perfect fit account planning candidates. Big (and small) data analysis and interpretation, persona naming, brainstorming facilitation, content creation, and consumer experience journey mapping are just a few of the services our PFAs provide.
Case studies and additional information are quickly available upon request.
1-2-3 Strategy Process
Each part of our process stands alone and works together giving you clear answers based on the context of your business needs.
Find. Gather. Discover.
a working proposition.
Connect. Segment. Map.
and unique positioning.
Name. Own. Experience.
brand in the marketplace.
Clients & Colleagues
The Richards Group
The University of Texas College of Pharmacy
Young & Rubicam